We outlined 6 things most small businesses get wrong so you don’t do that
You finally invested in a website. Maybe even spent more than you planned. But… it’s not bringing in new leads. Or conversions. Or trust.
You’re not alone. Many small businesses fall into the same traps when building their site because no one told them what to look out for.
Let’s walk through the common mistakes we fix every week and how you can avoid them.
6 Website Mistakes
Whether you built it yourself or hired someone, here’s what might be going wrong:
1. Trying to Say Everything
Your homepage shouldn’t be a novel. If people can’t figure out what you do in 5 seconds, they’ll bounce. 5 seconds are SUPER IMPORTANT!
2. Jargon Instead of Real Talk
“We deliver bespoke solutions to optimise operational synergy” sounds fancy and meaningless. Speak like a human, you’re dealing with humans.
3. Ignoring Mobile Experience
As discussed in our last blog over half of your traffic is mobile. You can’t afford to have a site that’s slow, glitchy or unreadable on phones. It’s not optional anymore.
Read our previous blog to optimise your Websites for Mobiles.
4. Making Contact Too Hard
If customers have to dig for your number, email, or booking button they won’t. Your contact info should be one tap away at all times. Also….Crisp CTAs are Game Changers!
5. Forgetting Personality
Stock photos. Corporate speak. Generic headlines. These things make your business forgettable. People want to know who they’re buying from, show them your brand personality.
6. Not Updating Anything
Websites aren’t “made and forget” If yours still says “2024” in the footer or links to your old location, trust goes bye bye. Keep it fresh, relevant, and working.
Keeping it updated is also crucial for search engines ranking algorithm.
Business’s Downfall because of a CTA
Not long ago a client came to us with a stunning-looking site, it had great content and experience but that just wasn’t converting. Turns out, their CTA was not efficient, it broke on phones, and the loading speed was over 6 seconds.
We cleaned it up, simplified the message, and put their personality front and centre. Conversions doubled within 3 months.
You Deserve a Website That Works for You Not The Other Way Around
Your website should feel like a top employee; always on, always representing your brand, and always making things easier for your customers.
If it’s not doing that, it’s time to work on it.
Book a Free Site Audit
We’ll take a look at your existing site and highlight where things are costing your business and how to fix them without a full rebuild. If you don’t have a website, we can discuss your goals, vision and the vibe you want to give your customers and work towards making your business its very own website.
