Overview
Overview
Most self storage companies still rely on phone calls, paperwork, and office hours to get customers signed up. It's slow, it's outdated, and honestly, it doesn't work for people who need storage on their own time.
Brackley Self Storage, part of The Only Group umbrella, wanted to do things differently. They came to Modalys with a vision – build something from the ground up that actually makes sense for how people want to store their stuff today.
The challenge
The challenge
Brackley Self Storage was dealing with the kind of operational mess that slows everything down. Unit availability, customer records, payment tracking – all of it was scattered across different tools. Staff were constantly jumping between systems just to get basic tasks done, which meant more time wasted and more room for mistakes.
There was no real-time visibility into what units were occupied, what revenue was coming in, or how things were actually performing. Scaling the business felt impossible when the foundation itself was shaky.
Our solution
Our solution
We started from scratch. No existing system to work around, no legacy software holding things back – just a blank slate and a clear goal. Build a platform that lets people sign up, pay, and get access to their storage unit without ever needing to pick up the phone or wait for office hours.
We built an entire online booking and tracking system that works in real time. Customers can browse available units, sign up in under 45 seconds, and get sent a unique pin code straight to their phone. That pin code is their key – they drive up to the facility, punch it in, and they're in. No waiting, no hassle.
We also developed a custom chatbot, Loki, to handle customer queries around the clock. Whether someone's asking about pricing, unit sizes, or how the whole thing works, Loki's there to answer.
But it wasn't just the customer-facing side. We built the backend tracking system too – one centralised platform where The Only Group can manage bookings, monitor units, track payments, and keep everything running smoothly across their facilities. The whole setup is automated, structured, and built to scale.
Results
Results
The difference was immediate. Daily operations got 3.5X faster with centralised unit, customer, and booking management all in one place. Manual errors dropped by 60% thanks to structured workflows and real-time system updates.
And the team? 90% adoption rate, driven by a clean UI and an intuitive dashboard that actually made their jobs easier. Brackley Self Storage now runs like a well-oiled machine, and customers get exactly what they want – storage on their terms.
